Gravity, the content personalization startup founded by a team of former MySpace executives, just announced that it has raised $10.6 million in Series B funding.
When Gravity launched in 2009, it offered some content recommendation products for consumers, but its real goal was to offer its “interest graph” technology to publishers, who could use it to deliver a personalized experience for readers. Its current partners include CNN (which uses Gravity in the CNN Money iPad app) and TechCrunch (Gravity powers the story recommendations off to the side of the page).
Overall, Gravity says it delivers more than 25 million content recommendations per day to more than 200 million users.
As for the new funding, the company says it will use the money to deploy a platform for content marketing (in other words, content that also serves a promotional purpose). It also plans to expand its operations in Los Angeles, New York, and San Francisco, and to continue growing its publisher network.
The round was led by GRP Partners, with participation from previous backers Redpoint Ventures and August Capital. GRP’s Mark Suster will be joining Gravity’s board of directors.
via TechCrunch
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1 comment:
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